Whether you plan to buy or sell a house, you’ll probably want some help from a real estate agent. But how do you choose a good one? There are realtors, plain real estate agents, part-time and full-time agents, and even family and friends in the business. Whom should you work with?
Without a doubt, the real estate selling practice of putting a For Sale sign in the front yard, getting the property on the MLS (Multiple Listing Service) and just waiting for interested buyers to call, is buried in the past. For sellers, that means finding an agent who is proactive and adept with technology. With buyers usually starting their search on the web these days, pictures must be of professional quality, and the description appealing and heavy in detail. Very importantly, choose an agent who’s got some social medial marketing muscle. This is where things happen nowadays, and you don’t want to be not there.
On the other hand, if you’re looking for a buyer’s agent, consider your prospect’s track record for closing deals. Real estate agents usually sell about four homes within a year. Let’s say you’re planning to buy a home, and you’re equivalent to 25% of the agent’s yearly income. Think they would actually push for your best interest, or would they stop at nothing just to close that deal?
A regular buyer’s agent will just search the MLS for properties, but great ones will search out homes that haven’t even been put on the market. They will contact some of your target area’s homeowners or even begin a direct mail campaign in that specific neighborhood.
Realtor and Real Estate Agent – the Difference
Whether you’re planning on buying or selling a hope, it’s important to understand what makes Realtors and real estate agents different from each other. First of all, real estate agents are not always Realtors at the same time.
“Realtor” is a term the National Association of Realtors uses as its registered trademark. Therefore, only NAR members, who pledge to follow the association’s code of ethics, are allowed to use it.
Personal Agent Interviews
Most pros recommend interviewing at least three agents before using one. Many people only talk to one, which is just risky. References are also important so make sure you ask your prospects for some. They should tell you about their approach in finding you the perfect home or the perfect buyer for your property.
Lastly, take note of how the agent handles your first call. That is probably the way it will go for the rest of your business relationship.