E-Commerce Web Design: Essential Marketing Tips
The main agenda for an eCommerce site is to make sales. But a poor eCommerce web design can make it difficult to accomplish that goal. Fortunately, you may utilize the marketing tips provided below in the design of your internet retail site to improve turnover and have a meaningful web presence.
Feature Excellent Product Images
Posting superior-quality photos for your eCommerce products can massively influence sales. Take into account that online marketing is currently happening at a time of highly fashionable image sharing. An internet inspiration platform like Pinterest is growing at a breathtaking speed. Facebook–the most visited social networking platform, displays images before anything else in its news feed. As such, it’s evident that you can only optimize your social media marketing activities if your eCommerce site uses high-quality product graphics. Your social media (Facebook, Twitter, and Instagram) fans will gladly share and help market your products if portrayed well visually.
Show Some Love to Category Landing Pages
Certain eCommerce sites have a great home page, but they pay little attention to their category landing pages, which constitute critical components of the conversion conduit. The traffic you source from your search engine optimization (SEO) is directed to the category landing pages. If you’re also practicing Pay per Click (PPC) advertising, the leads you get will find these landing pages first.
Guarantee that the design attributes of your category landing pages are perfect for an efficient lead-to-sales transition process. There are several approaches for that, for example using a descriptive headline or adding a top-sellers section. Some well-written, persuasive content with a call-to-action may also do the trick.
Pay Enough Attention to the Shopping Cart
It’s not unheard of for a lot of eCommerce websites to err in handling their shopping carts as mere transactional portals. However, the shopping cart is also the point at which most prospects regrettably abandon the conversion process. As such, it helps to provide a user-friendly cart interface that makes shopping easy and inspires shoppers to buy and move on to check out. Graphic design should be excellent and aligned with your branding. It’s also critical to not use an external shopping cart as that puts off potential buyers.
Incorporate Trust Symbols
While online retail has been practiced for some time, there are shoppers, particularly the older generation, who don’t use them. Web payment is the source of mistrust for the majority of these consumers. You may face this challenge, even as a reputable offline retailer if now is when you’re attempting to make inroads online.
By adding trust signs, you may inspire some assurance in the minds of worried shoppers. For example, your homepage may include client logos and industry awards. The shopping cart may have the VeriSign or MacAfee logos.